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Marketing Director

The Douglas Stewart Co. 

 

Marketing Director

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We are looking for a skilled, high-energy Marketing Director to lead our marketing department to generate awareness and demand for the products The Douglas Stewart Company (DSC) sells and to strengthen and extend The Douglas Stewart Company’s corporate brand, holding direct responsibility for all corporate marketing activities.


Responsibilities and Accountabilities



·         The position is responsible for leading a department with the following primary projects and activities:


o   Provide vision and creative direction for all corporate and segment marketing efforts.


o   Oversight and direction of company’s online & e-commerce activities


o   Corporate image/branding


o   Customer segment “go to market” collaborative planning & materials production


o   Vendor marketing campaigns and programs  


o   Event management: both hosting of DCS’s own trade show and participating in various industry shows


o   Catalogs and price lists


o   Seasonal promotions and related marketing materials


o   Track performance of marketing efforts


o   Competitive research


·         Manage and lead a team of marketing professionals fostering collaboration and a team environment while providing business direction and career development.


·         Collaborate with segment management teams to facilitate development and implementation of their marketing plans.


·         Direct online presence including website purpose, design, and function


·         Drive traffic, leads, and sales, using SEO, SEM, marketing promotions, and other means for Direct customer segment


·         Facilitate creation of marketing programs and vehicles that promote DSC’s supplier products specific to the target audience.


·         Develop marketing strategy to effectively position DSC with its trading partners.


·         Design, implement, and facilitate annual corporate marketing plan.


·         Work closely with e-commerce team to identify and implement functionality enhancements to support business initiatives and enhance customer experience.


·         Responsible for all corporate marketing including internet, print and event marketing.


·         Manage relationships with outsourced marketing service providers, choosing vendors and negotiating terms.


·         Develop and deploy segment and individual manufacturer promotional and advertising campaigns.


·         Manage marketing budget to achieve results


·         Establish marketing ROI measures and provide appropriate periodic reporting to management.


·         Provide a positive and qualitative contribution to the success of the Client, team, co-workers, other customers and DSC. 


·         Contribute in team activities, provide regular communication of productivity, and perform other responsibilities as conditions warrant.


 


 


Minimum Knowledge and Skill Criteria:




  • Bachelor’s degree in Marketing or related field required; Master’s Degree preferred.
  • 5+ years successfully managing a marketing department and a multimillion dollar annual marketing budget.
  • Develop and execute marketing strategies to meet organizational objectives.
  • Business-to-business, consumer and brand development marketing experience Product Management or Sales experience a plus.
  • Thorough understanding of website design and development including branding, demand generation, and ecommerce, (mobile experience a plus).
  • Strong management skills to motive a team to flourish in a fast paced environment that demands managing multiple tasks simultaneously within compressed timeframes.
  • Experience in budgeting, creative direction, print, event and internet-based marketing.

  • Experience marketing to educational institutions, students, and parents of students a plus.



Located in Madison, The Douglas Stewart Company is a stable and growing company with over 60 years of success as a premier marketing and distribution organization focusing on products and services relevant to students, faculty and educational institutions.

We offer an attractive base pay with incentive plans, and a comprehensive benefits package that includes medical, life, disability, vision, flexible spending accounts, and a 401(k) retirement program.

The Douglas Stewart Company is proud to be an Equal Opportunity/Affirmative Action Employer. Women and minorities encouraged to apply.


TO APPLY:


1. Combine your cover letter and resume into one file for uploading.


2. Then go to https://home.eease.adp.com/recruit/?id=796231


Visit our website www.dstewart.comto learn more about The Douglas Stewart Company and other opportunities.
 

© 2011 Madison Network of Black Professionals

The Madison Network of Black Professionals are people of color, interconnected by heritage, education, business, technology and social activities with the purpose of sharing information of interest to African Americans in Madison, Wisconsin. 
For more information on joining the Madison Network of Black Professionals visit our membership page.
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